Digital-News on Scoop.it today

“Help me, help you.” A classic line from Jerry Maguire, and a concept that we’re going to look at today. Content Marketing and Social Media can be the perfect recipe for lead generation; blog posts, infographics, e-books, podcasts and videos can all get major traction on social media if shared wisely.

Why creating useful and relevant information engages attendees year-round and helps a target audience see a brand, corporate entity, or nonprofit as a credible resource on a topic. Let’s start with what content marketing is not: It’s not advertising.