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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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How the Smartphone Ushered In a Golden Age of Journalism | WIRED

How the Smartphone Ushered In a Golden Age of Journalism | WIRED | Digital-News on Scoop.it today | Scoop.it

The smartphone promises a new golden age of journalism.


...Journalism, however, is holding its own. Statistics from the Times say roughly half of the people who read it now do so with their mobile devices, and that jibes with figures from the latest Pew report on the news media broadly. But if you were to assume that means people have given up reading actual articles and are just snacking instead, you'd be wrong. 


The Atlantic recently reported that a gorgeously illustrated 6,200-word story on BuzzFeed—which likewise gets about half its readers through mobile devices—not only received more than a million views, it held the attention of smartphone users for an average of more than 25 minutes. (WIRED's in-depth web offerings have also attracted audiences. A profile of a brilliant Mexican schoolgirl garnered 1.2 million views, 25 percent of them from phones, and readers spent an average of 18 minutes on it.)


Little wonder that for every fledgling enterprise like Circa, which generates slick digests of other people's journalism on the theory that that's what mobile readers want, you have formerly short-attention-span sites like BuzzFeed and Politico retooling themselves to offer serious, in-depth reporting. “Maybe we're entering into a new golden age of journalism,” venture capitalist Marc Andreessen mused in a recent blog post, “and we just haven't recognized it yet.”...


Via Jeff Domansky
Jeff Domansky's curator insight, August 6, 2014 10:45 AM

Here's a good read and some interesting reflections on mobile phones and the past and future for journalism .

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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7 ways online media benefits public relations | PR Daily

7 ways online media benefits public relations | PR Daily | Digital-News on Scoop.it today | Scoop.it
The massive shift toward digital media continues for new and traditional press outlets. Here’s how you can explain the change to your clients, including why it helps them.

 

...A few weeks ago, Newsweek became the latest magazine to announce it would cease publication of its print edition in favor of a digital-only format by year’s end. This isn’t the first announcement of its kind in 2012: SmartMoney Magazine killed its print publication in the summer, and rumors have swirled that the U.K.’s The Guardian is considering a switch to a digital-only edition.

 

This trend will likely continue in the coming years as, according to the Pew Research Center’s statistics on print vs. online media, more than half of Americans receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.

 

So how do public relations pros communicate this ever-changing landscape and its importance to clients?...


Via Jeff Domansky
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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5 tools to transform or enhance text-heavy articles

5 tools to transform or enhance text-heavy articles | Digital-News on Scoop.it today | Scoop.it

During the news:rewired conference last week, Ezra Eeman  of Journalism Tools gave delegates a list of essential tools journalists should be aware of when creating enganging content for their audiences. Some of these tools can be applied directly to text-based articles to add a multimedia element and, overall, a more colorful story.


There are 50,000 news apps every month, not counting new web online tools found around the internet which journalists can use, said Eeman, and it can be quite difficult to sift through them....


Via Jeff Domansky
Jeff Domansky's curator insight, August 3, 2014 2:02 AM

5 tools worth looking at for journalists, PR and marketing pros.