Digital-News on Scoop.it today

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.

Via Lauren Moss, Martin Hombre Hormiga

Robin Good: NewsWhip is a news discovery service that specializes in bringing you only the fastest spreading news stories on Facebook and Twitter.

 

The news are organized by main geographical areas and by broad key topics, from which you can select your preferred ones.

 

From the official site: "NewsWhip's technology tracks all the news published by about 5,000 English-language sources –about 60,000 news stories each day. It gathers social data for each story – how many shares, likes, tweets and comments it has – at repeated intervals, building a live picture of how popular it is, right now. With this information, it calculates a social speed at which each story is travelling. The process is unique, new, and patent pending."

 

My comments: If you are looking to pick up "trendy" stories across the board or on specific general interest areas NewsWhip may be a great companion. Disappointing if you are looking for quality, in-depth stories in specific niche areas.

Also of interest two tools the company is offering to web publishers:

1) Spike - makes it easy to catch stries that are starting to trend

2) Social Amplifier - exposes your most valuable articles by leveraging your readers preferences via Facebook and Twitter

 

More info: http://www.newswhip.com/About

 

Try it out now: http://www.newswhip.com/

 

 

 

Via Robin Good

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...

Via Lauren Moss, Martin Hombre Hormiga

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

Via Lauren Moss, Martin Hombre Hormiga