3 tips for effective B2B thought leadership | SmartBlogs | Networked Nonprofits and Social Media | Scoop.it
One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently answer questions and solve your target audience’s pain points. If you’re a thought leader, you provide the best and deepest answers to your targets—often before they even have to ask for it.