In the short recorded Internet history of social media and PR fails, this one ranks at the top. It's a meltdown of epic proportions and the Buzzfeed story only introduces the story. The Scottsdale Arizona owners of Amy's Baking Company Bakery Boutique & Bistro were featured on Gordon Ramsay's Hells Kitchen TV program.

As negative comments started to pile up on their bistro's Facebook page, the owners, Amy and Samy, jumped in to confront the critics. You know the saying never feed the haters. Apparently, Amy and Samy haven't heard the expression. On Monday, for hours, the two engaged in a terrible display of ignorance of social media and allowing trolls and haters to turn things into a spectacle. All recorded and to be played back forever in the future.

A proud moment for reality social media but not so good for your bistro business. The owners brought it on themselves. You really must see the Facebook page while it remains up to understand how this story spun out of control.

Reality TV has nothing on this social media story.

Amy's Baking Company Bakery Boutique & Bistro Facebok page: 

https://www.facebook.com/amysbakingco ;