Kirk Hamilton: "This video essay, by Dr. Drew Morton from Texas A&M University-Texarkana, takes a look at how transmedia can fail (e.g. The Matrix) and how it succeeded with Scott Pilgrim."
Via The Digital Rocking Chair, Lynnette Van Dyke, Sandra V. Barbosa
Dr. Drew Morton on Scott Pilgrim: a unique transmedia experience in which visual style is the glue uniting comic, film & video game.
How can multi-platform storytelling be a bad thing?