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Scoop.it!
Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning." Via The Digital Rocking Chair, Simon Staffans, FEED THE TEACHER 
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Scoop.it!
'The idea that a story lives in one single place is starting to erode.'...
[A look at why Multi-platforming, in other words transmedia storytelling, is the future of audience engagement.] Via The Digital Rocking Chair
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Transmedia, Learning through Play, for for children aged 5 - 11 years.
must read by USC Annenberg Innovation Lab