Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI
Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy.
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This article is about targeted marketing.
A mobile app with push notification is the ultimate targeting tool and much much better than emalil
Push notification SMS has an open rate of 95%.
Lesson: Use targeted marketing but use a mobile app.