Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Survey reveals what physicians want from digital pharma marketers. Posted by Digital Pharma Editor on June 21st, 2013. Physicians are more receptive to non-personal promotion (NPP) in general and email marketing in particular according ...
#Pharma digital power - harnessing multichannel marketing opportunities http://t.co/xT9gjQPuYZ #hcmktg #DigitalMarketing >JC
This is key
“Healthcare is moving from simply treating sick patients to developing programmes and apps to assist with wellness and improving peoples’ quality of life”
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
The results
"Key findings are as follows:
68% of physicians want pharmaceutical information from medical marketers. They are most receptive to information about CME;Email is preferred by 62%, followed by direct mail at 13%;Nearly 90% of physicians actually read pharma marketing email;Physicians prefer to receive pharmaceutical product information via email versus sales reps. Direct mail ranks third;Physicians are most interested in email offers of honoraria and samples."This great news for e detaining
Doctor want information from Pharma in digital form. Using a self directed e detailing platform is much better than email.