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Ann Handley, Marketing Profs, Founder & CEO, discusses how Pharma can be 'Bigger, Braver, Bolder' in its marketing strategies at the annual ePharm
Intermediate/ Excerpt...
Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing we recommend a similar strategic approach. Although digital media change rapidly, the long-term transformation needed for effective digital marketing means that you won’t be able to transform the organisation in 3, 6 or even 12 months.
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We are on a retreat this afternoon so this seemed important!
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
