Strategic planning for digital marketing
Intermediate/ Excerpt...
Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing we recommend a similar strategic approach. Although digital media change rapidly, the long-term transformation needed for effective digital marketing means that you won’t be able to transform the organisation in 3, 6 or even 12 months.
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The marketing technology landscape has structure (see Scott Brinker's Landscape), even though the players morph/change/merge. Given that, you can plan your roadmaps with confidence IF YOU STAY ATOP OF TRENDS. Easy way to accomplish this: READ THE MARKETING TECHNOLOGY ALERT DAILY!
We are on a retreat this afternoon so this seemed important!
this is awesome!