Physician E-Sampling Programs an Important Part of Brand Management
Physician E-Sampling Programs an Important Part of Brand Management ...
Reactions
(8)
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Physician E-Sampling Programs an Important Part of Brand Management ...
Take away:
Sampling programs have long been an important part of pharmaceutical brand management. But pharmaceutical organizations have realized the need for alternative ways to supply physicians with samples in the face of restricted access and declining sales force staffing.
One approach that has gained momentum is physician E-sampling - a program that enables physicians to order and manage prescription samples online.