The Remote Live e-Detailing
VetConnect is the Remote Live e-Detailing Specialist in the veterinary sector. With remote live online product presentations we reach many vets in a short time.
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eMedToday's curator insight,
May 21, 2013 9:15 PM
There is a massive spend on detailing. Clearly, e detailing has a long way to go in the detailing big picture. Digital is far behind.
The pharma industry spends about $17 billion on TOTAL physician promotion: $15 billion on detailing and $2 billion on meetings . I assume these numbers include digital, but NOT measured media spending, digital or otherwise. Digital promotion is only 5.2% of the $17 billion total. This means that the U.S. pharma industry, which spends nearly $1 billion on professional digital promotion, has a long way to go before it reaches "digital maturity" on a par with other industries. I estimate that "par" to be 20%.
this is about a vet system.
What is imortant however, can a Pharma deliver a message by sending out sale reps to talk with doctor, if they can, or do you develop some system of e detaing to develop a message to a large number of customers.