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Google has announced changes to how it will rank sites in mobile search, penalising some websites. Here's what pharma digital marketers need to know.
Plus de doute, la France se digitalise. En 2015, une entreprise sur deux n’avait pas de stratégie digitale. Aujourd’hui, 60% des entreprises ont sauté le pas, selon le Baromètre de la Transformation Digitale de CSC France. Finies les incantations stratégiques, 2016 sera l’année du réalisme et du pragmatisme !
Un point sur l'évolution de la transformation digitale des entreprises en France
2016, année des 4D ?
Disruption des modèles économiques,
Digitalisation de la relation client,
Diffusion du digital en interne,
Désilotage de la chaîne de valeur
How #healthcare professionals prefer to communicate #hcsm #hcmktg #infographic
Intermediate/ Excerpt...
Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing we recommend a similar strategic approach. Although digital media change rapidly, the long-term transformation needed for effective digital marketing means that you won’t be able to transform the organisation in 3, 6 or even 12 months.
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The marketing technology landscape has structure (see Scott Brinker's Landscape), even though the players morph/change/merge. Given that, you can plan your roadmaps with confidence IF YOU STAY ATOP OF TRENDS. Easy way to accomplish this: READ THE MARKETING TECHNOLOGY ALERT DAILY!
We are on a retreat this afternoon so this seemed important!
By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
summary:
"Manhattan Research conducted an online survey of 1,713 US physicians in 2010 to determine the latest trends in how physicians interact with pharma and biotech companies through digital channels and tech-enabled sales reps."
Pharma need to use mobile device to reach and communicate with doctors
Are you using this year's most important trends to your company's advantage? Here are some crucial tips.
Every year a few trends and technologies become so important that they determine the success of campaigns, and even companies. But we need to do more than identify the trends; we need the skill, foresight, and creativity to take advantage of them. Networked Insights CEO Dan Neely tells iMedia's Bethany Simpson about the three current trends we need to be aware of and shares tips for using them to connect more effectively with our customers.
Conversation highlights:
0:00 -- The technologies that will peak this year
0:25 -- The importance of mobile
0:40 -- Mass innovation in content
1:00 -- What should this innovation look like?
1:38 -- Flipping the traditional media spend on its head
2:02 -- Advice to make this work
2:55 -- Do companies need to switch to an agile model?
3:22 -- What else is going to make or break your company?
View Video Clip
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
