Infographic: Can Pharma Stuff EHRs with Coupon Offers, Free Samples & Other Stuff Doctors Say They Want?
Physicians do not like EHRs. That much is clear. But the vast majority have to use electronic record systems on a daily basis. What can pharma do to better give doctors what they want?
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There's more to the question whether #pharma can give doctors what they want: to begin with, wouldn't it be good to discuss what goods are necessary.. Doctors would learn that it takes more to tango.. Pharma would learn that docotors have good idea for value added services :-)