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There are too many digital agencies who see pharma's shift to digital marketing as a cash cow rather than a chance to improve patient marketing.
Article from Base Articles and entitled An Anatomy of EDetailing for Idiots - By anna smith
summary:
"Among all these above mentioned activities virtual detailing is the most frequent of all and there can be hardly any doubt that if executed properly this particular activity can result in a number of important benefits like"
12 benefits are listed. All sound.
Eli Lilly backs mobile app for cancer docs FierceBiotech IT The pharma giant has sponsored a mobile app for iPhone and Android devices that provides reviews of journal articles, aiming to help keep busy physicians abreast of the latest research in...
This is a brilliant approach to development of mobile app. Essentially Pharmas should develop mobile apps which are organized around their disease focus and which gather the best, trusted journel information for a doctor to review. This could be done as a stand alone app or on an e detailing platform
Eli Lilly ($LLY) has invested more in digital overtures to cancer specialists. The pharma giant has sponsored a mobile app for iPhone and Android devices that provides reviews of journal articles, aiming to help keep busy physicians abreast of the latest research in their areas of specialty or interest.
The Roche "Team Italy" (see below) sent me a nice infographic that provides some details about the current and future digital efforts of Roche Italy -- including some data regarding digital marketing spend by various brands.
Good short discussion of Roche evolution for e detailing. For them, it is here and not and impressive
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
This is a good check list but missing from the check list is a detail understanding of the role of digital in todays Pharma's environment