GSK and MIT Team Up to Test Flumoji - an Android App That May Provide RWE in Clinical Trials
Flumoji is your health wizard. Tell it how you feel and it will magically learn how to help protect you from Flu and other ailments.
This MIT study is designed to help increase awareness of the spread of flu and flu-like symptoms and educate you on how to reduce the risk of -- and help prevent -- flu infection. Your data along with other users of the app could potentially improve overall health outcomes in the general population.
Flumoji is being tested by MIT and GSK to see if it can speed up identification of flu outbreaks.
“Real-time tracking of seasonal flu outbreaks is key,” says GSK on Facebook. “However, researchers have yet to find a tracking mechanism that’s fast and reliable enough to support testing of potential #flu treatments in clinical trials.”
RWE (real world evidence) and RWD (-data) bear the promise that we find context conditions and personal factores needed for #precisionmedicine ! It takes more to "tango" however, so it is good to see how initial collaborations begin to find ground!