Can This Work for Pharma? The Continual Quest of Creative Advertisers
PM360 magazine is asking its readers find marketing campaigns and tactics used by consumer packaged goods, retail, and other industries to give pharma marketers some fresh ideas. Here's what one ad agency SVP Executive Creative Director came up with as and example of how pharma can "push the boundaries"
Disgusting! I know. But does this type of campaign really have "fresh ideas" that can be used by pharma marketers? Read my POV here.