PinUp: Fake Advertising - Is It a Thing Now for Big Pharma Marketers?
**********SUMMARY***********
I'm always on the lookout for misleading drug ads. Recently, however, I've become aware of "fake advertising" by pharma marketers. We've all seen fake ads in weight loss commercials that use retouched photos to gain competitive advantage. But mainstream "Big Pharma" companies also engage in fake advertising as well! Very sad.
Articles in this issue:
- “’Fake Advertising’: Allergan Should Be Red in the Face!!”; http://bit.ly/FakeDTCA
- “Keytruda Ads Promise a Lot, Even Things That Are NOT on the Product Label”; http://sco.lt/5QjO4H
- “’No Generics for You!’ Say Insurers”; http://sco.lt/51T5UX
Further Reading:
- Allergan's Promotion of New Rosacea Drug: Is It False or Misleading Advertising?: http://sco.lt/66ClSz
- Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as Claimed?: http://sco.lt/5CPdfl
- Merck’s New Keytruda DTC Ad is a ‘TRU Story’ Told by a Fake Patient (Actor): http://sco.lt/66ClSz
- Trust Me, I'm a Pharma Company: http://sco.lt/5CPdfl
- Off-patent Drugs at Brand-Name Prices: A Puzzle for Policymakers: http://sco.lt/6zHDk1
- The End is Nigh! Judgment Day For Low Cost Generic Meds: http://bit.ly/Genericsendisnigh
- Generic Drugs Kept Health Care Cheaper for 30 Years. Why Are Their Prices Surging?: http://sco.lt/6vncvZ
About Pharma Industry News Update
The Pharma Industry News Update (aka PinUp) is published every Tuesday and Friday as part of the Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources. If you'd like to receive this newsletter, subscribe here.