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PinUp: Abilify Warning, Pharma's Digital Spend, Essure Backlash, Dr. Google, Pharma & Periscope

From www.pharma-mkting.com

Welcome to the May 4, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

 

Inside this issue:

 

FDA Warns About New Abilify Impulse-control Problems - e.g., Binge Eating & Sex

FDA is warning that compulsive or uncontrollable urges to gamble, binge eat, shop, and have sex have been reported with the use of the antipsychotic drug aripiprazole (Abilify, Abilify Maintena, Aristada, and generics).

 

The Essure Backlash: Women Feel Betrayed by FDA

Women across America are furious with the FDA [and Bayer], and nowhere is this sentiment louder than on Twitter, where patients are posting daily about the devastating effects on their lives of a permanent, non-hormonal contraceptive called Essure.

 

Did Pharma Spend $3 Billion on Internet Advertising in 2015?

Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that, according to the Interactive Advertising Bureau’s annual ad revenue report prepared by PricewaterhouseCoopers. Without looking at the devil in the details, you might be impressed by that number. But the devil in the details puts the kibosh on that conclusion.

 

Answers to Diabetes Questions: Dr. Google vs. Online Patients

Objective: The objective of this research was to investigate the strengths and challenges of various types of health information available online and to suggest what information sources best fit various question types.

 

More #Pharma Companies Have Periscope Accounts, But How Many Have Used It?

Mark Senak (EyeonFDA blog) examined the top 25 companies by sales and found that 10 of them (40%) had developed a Periscope handle. Now instead of just doing a check, I have included them in the data base I started that tracks what pharma is doing in social media across several platforms, including Twitter, Facebook, YouTube, Google+, Pinterest and now Periscope. Here is what he found about pharma and Periscope use after going back to the top 25 companies.

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