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tags 'storycrafting', 'leadership'

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Scooped by Brian Yanish - MarketingHits.com

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Forget writing out your biz stories! The art of storytelling

From www.anecdote.com.au - October 4, 2013 8:12 AM

When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

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Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller.

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