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Scooped by Brian Yanish - MarketingHits.com

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

From www.slideshare.net - November 27, 2014 3:19 PM

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

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Brad Tollefson's curator insight, March 19, 2016 1:49 PM

good reference material AND highlights a big issue - what is your archetype?

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