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Scooped by Brian Yanish - MarketingHits.com

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Success Stories: 6 Reasons They Fail In Sales

From insightdemand.com - February 11, 2015 10:54 PM

Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?

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Carol Griffiths's curator insight, February 11, 2015 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...

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