Social media is changing the way we look at success. While likes and followers don’t always equate to finances, the reality is that popularity of a company can influence its business success. Garnering a giant share of public attention is an important step in today’s marketing. Making wise use of that social platform is also important. A consumer can follow or like every company that exists, but when it comes to spending money on a specific product, there will be limited options. Whereas sales and advertising in print and on media used to matter most, current trends must include addressing those who focus more on computer based information.

Among the top 20 corporations in social media prestige, Facebook leads with 77 million Facebook and Twitter followers. Coca-Cola, MTV, Disney and Starbucks round out the top five. The top general retailers on the list are Walmart and Target. Several popular brands are also numbered in the top 20.