Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. If you are making these content marketing mistakes, you are not building those relationships, nor are you improving your SEO.
Via Jeff Domansky
Common content marketing mistakes and easy fixes.
Effective content marketing means information. It's not about sales, unless it's a landing page.