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From www.kristakotrla.com - March 18, 2013 6:22 AM

Georgia Hogarty's comment, March 20, 2013 7:44 PM

I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.

Kajal Bhaga's comment April 8, 2013 6:21 PM

I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to contentmarketinginstitute.com, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.

The New Marketing Strategy: Company Culture