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Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Via Martin (Marty) Smith
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Via Martin (Marty) Smith
SF Vision's comment,
April 26, 2013 5:41 PM
interesting discussion, thanks for starting it Marty.
Martin (Marty) Smith's comment,
April 29, 2013 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment,
April 30, 2013 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
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