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tag 'products'

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brand advocates 1

brand sherpas 1

branding 1

commuity 1

Don't Buy Brands 1

hearts and minds 1

Join Brands 1

product deveopment 1

products 1

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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution

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People Don't BUY Brands, They JOIN Them

From www.pullinc.com - March 21, 2014 2:42 AM

When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.

Via Martin (Marty) Smith

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janlgordon's comment, March 21, 2014 2:45 PM

Love it Marty, this is so true, great post!

janlgordon's comment, March 21, 2014 2:45 PM

Love it Marty, this is so true, great post!

aanve's curator insight, March 21, 2014 10:46 PM

www.aanve.com

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