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Scooped by Brian Yanish - MarketingHits.com

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How Sensory Info/Stories Influences Price Decisions

From blogs.hbr.org - July 28, 2013 9:32 AM

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.

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Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price. It provides a whole new twist on sales training and how to potentially improve gross margins.

Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

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