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The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.
Via Martin (Marty) Smith
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
Scoop.it!
Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:
I agree if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media.
Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.
I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.
This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.