If your company doesn't have the below model in place a year from now, you may regret it.

 

You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires. And if they don’t, they risk missing a window of opportunity that provides myriad benefits, whether it’s telling their own stories or becoming more efficient with the media dollars they spend.

 

Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collectively social, digital and mobile world....

 

[David Armano shares the Social-Creative Newsroom model ~ Jeff]

Via Jeff Domansky