37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!

New media technologies keep popping up, allowing us to tell stories in exciting, whizz-bangy, interactive ways.

And the content arms race is pushing marketers to do something new and sexy to cut through the clutter.

With this in mind, Velocity’s innovation department (that would be basically all of us) has collected styles and examples of B2B storytelling that are on the cutting edge.

These are not all startlingly new, but they are original and effective when deployed well. And most are surprisingly within reach of even the most budget-constrained content marketer.

We’ll keep adding to this list as and when we discover or create new examples.

Consider these examples from the B2B content marketing innovation labs.