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![How Your Unique Greatness Meets Customer Aspirations [Marty Video] | MarketingHits | Scoop.it](https://img.scoop.it/goiS4QJrJfH-FjozsREWCDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:
How are you and your business different?
A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.
I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.
We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.
What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.