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tag 'Multiplatform'

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Scooped by Brian Yanish - MarketingHits.com from Transmedia: Storytelling for the Digital Age

Scoop.it!

When is a kids’ online game actually an ad?

From www.washingtonpost.com - November 3, 2012 11:56 AM

Cecilia Kang: "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...

Via The Digital Rocking Chair

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