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If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading
Via Jeffrey Lapin
Corporate and branded content gets shared more on mobile than desktops.
From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:
"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.
In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."
My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.
web design