Marketing Strategy and Business
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How 3 Companies Took Content Marketing to the Next Level

How 3 Companies Took Content Marketing to the Next Level | Marketing Strategy and Business | Scoop.it
From mashable.com - May 1, 2011 8:20 PM
Omnipresent publishing tools and Internet culture have made branded content more than a possibility for web businesses; they’ve made it a necessity.

Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher.....
[read full story http://is.gd/jO4Q0s]
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Scooped by Giuseppe Mauriello
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10 ways to create genuine fans for the long term

10 ways to create genuine fans for the long term | Marketing Strategy and Business | Scoop.it
From smartblogs.com - May 1, 2011 1:46 PM
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.

Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
[read full story http://is.gd/zfRnUa]
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