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With online advertising revenues declining, content publishers are looking for alternative ways of profiting from their content.
Cleeng is a Dutch startup offering a “halfway house” option that could be a little more palatable.
The idea is that publishers can easily opt to make parts of their websites “premium” while making the rest of the site freely accessible. Once set up, the Cleeng plugin lets you define individual parts of a page that you want to charge for. So, an article could be free but the accompanying embedded video could require payment to watch. Even parts of articles can be charged for – the first half a long fictional story could be free, with a charge to finish reading........
Cleeng is a Dutch startup offering a “halfway house” option that could be a little more palatable.
The idea is that publishers can easily opt to make parts of their websites “premium” while making the rest of the site freely accessible. Once set up, the Cleeng plugin lets you define individual parts of a page that you want to charge for. So, an article could be free but the accompanying embedded video could require payment to watch. Even parts of articles can be charged for – the first half a long fictional story could be free, with a charge to finish reading........
