Airbnb Marketing Vine: Monday Marketing Masters - Omaginarium | Must Market | Scoop.it
From omaginarium.com - July 23, 2014 7:25 AM
The offer, sent out on Twitter which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter.