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“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:
* Story.
* Authority.
* User Generated Content (UGC).
This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?
