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Scoop.it!
Hero Stories Are CSFs 
malek's comment,
August 31, 2013 8:05 AM
Thanks for sharing the Google Doc
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Scoop.it!
Let’s face it—social media, like any other type of marketing, comes down to results. Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media. According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?
Brian Yanish - MarketingHits.com's insight:
Brands need to use follower analytic tools and to find Superfans. It is not hard to build a Superfan list. Then give them something special related to your brand.
Esther Coronel De Iberkleid's comment,
June 14, 2013 1:41 PM
Great comment Martin! I believe once we have the FANS the superfans are joining by themselves!! I would never consider a superfan someone I pay for. The concept for me is related with values not with money at all!
Martin (Marty) Smith's comment,
June 14, 2013 1:57 PM
Yes Esther, but SuperFans have an agenda too. When we (FoundOjbets.com the specialty gift distributor founded by Janet McKean) worked with Oprah we discovered her magic. Oprah rarely stuck her reputation all the way out there. She would take something that already had momentum and blow it apart. We did see her reach down to an ceramic artist we knew and pluck her from semi-obscurity. That interaction came after big presentations in Elle Decor and Redbook, so there was a shelf of support. Oprah (and my ex Janet McKean) must watch signal creators like those magazine like hawk on a wire. Oprah's touch of this ceramic artist blew them up and then right back down again (they didn't have their process ready for such a HUGE growth spurt). Superfans want to be a powerful second on trends that will add to their reputation as finder of cool things and trends. First is way to risky for most (Oprah included).
Esther Coronel De Iberkleid's comment,
June 14, 2013 2:39 PM
Thank you Martin for sharing such a powerful insight and comment at the same time. Yes I agree there are times when things happen and do not flow as expected possibly, always for a reason They may be successful or not, also for a reason. We definitely have to find the lesson to understand the why. I believe we are all messengers delivering messages. Some people are ready and some may not be ready. Still there is a deep lesson for all to learn. This is life!!! This is why we are here. Challenges are just ways to direct us to our final destination. Technology included!
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There are 7 Hero Stories every website should tell. Which kinds of hero stories your website should be telling is locked inside your personas, segments and metrics.
Here are the 7 types of Hero Stories:
* Enlighted.
* Vicarious.
* Altruistic.
* Rescue.
* Stranger (stranger in a strange land).
* Heroes Like Us.
* Heroes Together.
Created a Google Doc with examples of each hero type with URL links: http://bit.ly/14LcUpg
If you have favorite examples of hero websites, pages or copy share them here:
http://bit.ly/16XD5II