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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Robin Martin's comment,
May 15, 2013 10:35 AM
Ooohhh my...sounds very familiar!!
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Eight data myths that marketing people believe that get them fired:
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!
http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/
Beyond Brilliant! @avinash