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Scoop.it!
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving … 
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Scoop.it!
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
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Small company or large brand, we've morphed into our own media company.
The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more.