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With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (
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Scooped by Martin (Marty) Smith |
Scoop.it!
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Marketing As Art, Magic and Meaning
I wrote an extensive piece on how amazing Louis Vuitton's Annie Liebovitz campaign is yesterday http://sco.lt/6FrqoT, but it is haunting my Saturday (lol). This magical marketing campaign is so lush, so romantic and brilliant it deserves another Scoop.
Would love to meet the marketing genius behind this campaign, and make no mistake "genius" is less of a compliment than is deserved. Marketing this fluid and artistic yet with unmistakable calls to action (buy this luggage and your dreams come true) deserves study and many, many scoops (lol).
When I wrote Why Big Marketing Ideas Will Rule last week for @NewMediaLeaderz, Louis Vuitton's ability to "OWN" travel by thinking BIG is a perfect example of the core idea in the piece: http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/