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Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you.
The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist.
Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web.
