Plum Branding and Logo Design Secrets via Curagami | Must Market | Scoop.it
From www.curagami.com - February 15, 2016 4:50 PM

Plum Branding Secrets
After starting 4 companies and marketing some of the world's biggest brands (M&M's, Nutrasweet) I have hard won logo and branding best practices shared in this  Curagami post:

http://www.curagami.com/plum-branding-secrets/  

Here is the list of branding and logo development secrets" shared:
 

  • Keep It Simple Stupid
  • Tell a story
  • Co-opt universal symbols or images to help tell your story fast
  • Clean and FLAT work better in a mobile world
  • Colors communicate too, so choose wisely

http://www.curagami.com/plum-branding-secrets/