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Content Marketing World slipped in a subliminal message with the entertainment at this year's event. Use these content marketing lessons from Rick Springfield.
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Scooped by Martin (Marty) Smith |
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Cool article from Content Marketing World folks (Joe Pulizzi and his team at the Content Marketing Institute). Here are two of my favorite tips:
Lesson 1: Rock bands need rhythm & cadence, and so do you.
Lesson 3: Quality vs. quantity: A hit goes a long way.
I think quantity has a role too at least until you can tell what creates quality. Agree with the idea of stretching the hit. Make a hit a tent pole and refer back to it frequently reinforcing it as a hit and helping other new content have more immediate relevance.