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Scoop.it!
These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy? Via Ally Greer
Martin (Marty) Smith's insight:
I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 
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Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
Marketing Matters!
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...
#leancontent