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Embrace The Suck
Vine's departure shows how precarious is the life of a startup. Even scale, lots of community and cool content isn't enough to bridge the first problem - websites costs money so how are you going to make some?
Best not to extrapolate too far as many will. Don't throw social media under the bus because of Vine's woes. Under the bus is a place others will be soon (Twitter?). On our end, the web marketing side of the equation, we must smile, nod and embrace the suck: http://www.curagami.com/social-media-death-vine/
