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Must Market

Must Market

Moving Toward A New Marketing.
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Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami)

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami) | Must Market | Scoop.it
From curatti.com - June 30, 2014 11:20 PM
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips on Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | Must Market | Scoop.it
From www.curata.com - March 29, 2014 11:17 PM

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

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Pawan Deshpande's comment, March 30, 2014 10:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 2014 11:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!
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SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week]

SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week] | Must Market | Scoop.it
From soundcloud.com - July 10, 2013 5:43 PM
Explore the largest community of artists, bands, podcasters and creators of music & audio
Martin (Marty) Smith's insight:

SoundCloud Sounds Like MAGIC
I'm in my honeymoon period with my new iPad. You know that first week when you load 100 apps most of which you will never open or use. One new app I encourage people and e-commerce merchants to explore is SoundCloud.

SoundCloud is a sound sample of the world. The app's UI is easy to use and its catalog of User Generated Content (contributed sounds) is big and sure to get bigger.

WHY?

https://soundcloud.com/pwhitty/listening-to-the-wind-through

I just tweeted the sound of wind blowing in tall grass. A few birds squawk and sing, time passes. It sounds like grassy dunes next to a beach, but the beach and the waves are far enough wind and birds dominate.

Impossible to listen to pwhitty's magical 10 minute recording and feel anything other than more relaxed than when you started. Sounds are such a powerful artistic medium unused in contemporary e-commerce.

SoundCloud will fix that since its possible to curate sound in the same way we curate images or video. Sample, edit, tag and mix to tell a more complete story, set a mood or help illustrate our words and images.

What is the power of a few sample of pwwhitty's magical ten minutes of wind and birds moving tall grass? Think a 3x or 4x increase in conversion not to mention a whole new dimension to User Generated Content (UGC) for contests and games.

Ask your visitors what SEO sounds like or provide a prize for the best summer vacation sounds and let UGC do it's #SEO and content marketing magic.

Kudos SoundCloud for hearing what only you heard and for creating such an elegant and seductive tool.

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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Must Market | Scoop.it
From curatti.com - June 3, 2014 12:15 AM
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Must Market | Scoop.it
From curatti.com - January 20, 2014 11:12 PM


Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.


Marty Note
This post is about five lessons learned from favorite Scoopiters such as


@Guillaume Decugis   @Ally Greer


@Brian Yanish - MarketingHits.com


@ janlgordon


@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - https://www.cendrinemedia.com


Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com


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Olivier Milo's curator insight, January 21, 2014 12:23 AM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - https://www.cendrinemedia.com.
malek's curator insight, January 21, 2014 8:02 AM

Some of the best tips you'll find around
Carlos Polaino Jiménez's curator insight, February 1, 2014 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"
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