Must Market

Content Shock Meets Community Shock
Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition). 

Beginning of the End - Marty Note
This  Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:

Burn Your Website THINKING Down
 http://www.curagami.com/burn-down-your-website-3-more-reasons/

and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. 

Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.  

Content marketing is over time to start thinking about and creating whatever is next.  Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism. 

http://www.curagami.com/burn-down-your-website-3-more-reasons/

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.